Scratch-and-Sniff Scents on Printed Pieces: Engage More Than Just the Eyes
Scratch-and-sniff printing transforms an ordinary printed piece into a multi-sensory experience—inviting your audience to see and smell your message. It’s a powerful way to spark curiosity, build emotional connection, and drive foot traffic. Wood Stove Store Mailer with smoke scent…
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5 Must-Have Print Materials for a Successful Trade Show
Trade shows are a prime opportunity to connect with potential clients, showcase your services, and leave a lasting impression. But in a sea of booths and brands, how do you stand out? Print materials remain a powerful way to capture…
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The Psychology of Color in Printed Marketing Materials
Color plays a powerful role in shaping emotions, influencing decisions, and reinforcing brand identity. When used strategically in printed marketing materials, colors can enhance messaging, improve brand recognition, and drive customer engagement. Our powerhouse commercial press, Heidelberg Speedmaster CD 102,…
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