Scratch-and-sniff printing transforms an ordinary printed piece into a multi-sensory experience—inviting your audience to see and smell your message. It’s a powerful way to spark curiosity, build emotional connection, and drive foot traffic.
Wood Stove Store Mailer with smoke scent
For a wood stove or fireplace retailer, a scratch-and-sniff mailer with the cozy aroma of crackling wood smoke can instantly transport customers to the warmth of home. Pair the scent with an image of a glowing fire and a seasonal promotion or financing offer.
- Evokes a sense of comfort, nostalgia, and coziness
- Perfect for fall or winter campaigns
- Increases customer interest in upgrading or installing a wood stove
Bonus tip: Include a QR code linking to a video demo of your best-selling stove models in action.
Pie Bakery Labels with pumpkin pie scent
Imagine sealing each pie box with a round scratch-and-sniff label that releases the mouthwatering scent of apple cinnamon, pumpkin spice, or pecan pie.
- Entices customers to open the box
- Adds a signature, memorable touch to every order
- Reinforces the bakery’s brand with warmth and nostalgia
Bonus idea: A “thank you” card inside the box with a scratch-and-sniff sticker and a discount code for their next visit.
Pizza Shop Mailer with garlic-butter crust aroma
Send a postcard to local homes with a scratch-and-sniff pepperoni pizza scent or garlic-butter crust aroma. Include a limited-time coupon to bring people in.
- Gets noticed in a pile of mail
- Activates the senses, instantly creating a craving
- Increases walk-ins and redemptions
Pro tip: Target mailers to homes within a delivery radius using EDDM (Every Door Direct Mail). Executive Printing can work with you to take care of all your mailing service needs.
Coffee Shop Postcard with coffee grind aroma
Mail out a scratch-and-sniff postcard with the inviting scent of fresh-brewed coffee or vanilla latte. Include a coupon for a free small coffee or pastry with purchase.
- Captures the essence of your café’s atmosphere
- Appeals to coffee lovers who live or work nearby
- Drives new customer visits and encourages social sharing
How It Works
Smell is one of the most powerful senses tied to memory and emotion. Using scratch-and-sniff in your marketing helps your brand stand out from traditional print ads and turn a passive experience into an interactive one.
Would you like help creating a mockup or pricing out a project like this?
Contact us today for your scent ideas.
Lancaster Asphalt Systems, Inc. has worked with Executive Printing for many, many years. They do quality work with exceptional customer service. I do not hesitate to recommend them!