Print That Gets Picked Up: How Specialty Finishes Help You Stand Out at Trade Shows

Walk through any trade show and you’ll see the same thing: tables filled with brochures, flyers, postcards, and promotional materials competing for attention.

The brands that stand out aren’t always the loudest—they’re the ones that create memorable experiences.


Create a Piece People Want to Touch

People naturally interact with printed materials that look and feel different.

Adding specialty finishes such as Sand UV coating creates a unique textured surface that immediately catches attention, while custom die-cuts encourage curiosity by inviting attendees to open, explore, and interact with your piece.

Specialty finishing can:

  • Increase the time someone spends with your marketing piece
  • Make your brand more memorable
  • Highlight important information
  • Create a premium first impression
  • Encourage attendees to share your piece with coworkers

Stand out at your next event

Whether you’re exhibiting at a regional expo or a national trade show, investing in quality printed marketing materials helps maximize your event investment.

At Executive Printing, we offer specialty finishes including:

  • Sand UV Coating
  • Spot UV Soft Touch Coating
  • Die Cutting
  • Embossing
  • Foil Stamping
  • Premium Paper Stocks


Contact us today to create print that gets picked up and remembered!