When it comes to trade shows, first impressions matter—but lasting impressions matter more. For Equipter, the goal was to create a piece that didn’t just talk about quality equipment, but actually felt like it.
Designed by Equipter and printed by Executive Printing, this custom trade show piece brings together smart design, functional finishing, and premium print techniques to create something prospects want to pick up, explore, and take with them.
And here’s the best part:
with FAST turnaround times and FREE shipping anywhere in the USA, we make printing simple, stress-free, and effective.
Sand UV Coating That Tells a Story
One of the standout features of this piece is the matte sand UV coating applied to the pocket sleeve. More than just a visual enhancement, the texture was intentionally chosen to represent roofing shingles, tying the tactile experience directly back to Equipter’s core market.
Sand UV coating creates a fine, sand-like raised texture that adds depth, grip, and durability. In this application, it reinforces the rugged, job-site-ready feel of the Equipter brand—while also protecting the piece from scuffs and wear during repeated handling at trade shows.
Functional Design: The Die-Cut Pull Tab
The pocket sleeve includes a custom die-cut tab, making it easy for users to pull the booklet out and slide it back in without damaging the pages of the booklet. It’s a small detail, but one that greatly improves usability—especially in a trade show environment where pieces are handled quickly and often.
This thoughtful design choice keeps the piece looking clean and intact while encouraging interaction, not frustration.
Why Sand UV Coating Works Across Industries
Sand UV coating is a versatile and effective finishing technique used across many types of printed materials. Applied as a clear UV-cured layer, it adds durability while creating contrast against smooth or matte stocks. Our team is here to help you set up your artwork for press.
Sand UV coating is a versatile and effective finishing technique used across many types of printed materials. Applied as a clear UV-cured layer, it adds durability while creating contrast against smooth or matte stocks. Our team is here to help you set up your artwork for press.
Matching Print Quality to Product Quality
This Equipter trade show piece is a great example of how print should reflect the product it represents. Prospective clients don’t just see information—they feel craftsmanship, durability, and attention to detail the moment they pick it up.
When marketing materials are thoughtfully designed and expertly produced, they reinforce trust and credibility. A piece like this doesn’t end up left behind on a table—it goes home with the prospect.
Printed to Be Handled, Built to Last
At Executive Printing, we believe great print combines design intent with the right materials, finishes, pantone color matching, and production expertise. This project showcases how specialty coatings, die cutting, and premium finishing can elevate a trade show piece into a true brand experience.
If you’re creating marketing materials that need to stand up to real-world handling—and reflect the quality of what you sell—we’re here to help make every detail count.