Behind the Scenes: Bringing the Superior Outdoor Products Catalog to Life

At Executive Printing, every project tells a story — and the latest catalog for Superior Outdoor Products is no exception. From vibrant ink to precise stitching, this piece showcases the detail and craftsmanship that goes into producing a high-end printed catalog.

🎬 The Process in Action

Our video opens with a close-up of the freshly printed catalog, highlighting the sharp colors and crisp details — the kind of quality that sets Superior Outdoor Products apart in their market. The journey begins with Mark Yoder, our seasoned press operator, carefully checking each page for perfect color accuracy on our Heidelberg Speedmaster press. Consistency and precision are key. Next, Dan Martin feeds sheets into the press, where rich ink rolls onto premium paper. With eight full-color pages on each side of the sheet, every inch is designed to impress.

Once the sheets are printed, they’re carefully folded down to size, collated, and cut to create clean, aligned pages. Each step is timed with precision to ensure a flawless final product.

🔩 Finishing Touches

The magic doesn’t stop there. Pages move through the saddle-stitch binder, where they’re secured with strong, neat staples. Finally, catalogs are boxed and prepared for delivery — ready to be shared with customers and partners.

Want to elevate your catalog?

✅ We can add a pocket folder to the back cover to hold inserts, price sheets, or business cards.
✅ Consider a fold-out page for product specs, maps, or expanded visuals.
✅ And we’ll help you choose the perfect paper stock—from smooth matte to glossy finishes—that matches your brand’s style and budget.

Why Print Still Matters

Unlike digital ads that come and go, print lingers. It sits on kitchen counters and coffee tables, ready when customers are. It invites them to slow down, flip through the pages, and connect with your brand in a tangible way.

Whether you’re featuring outdoor living products, seasonal collections, or a rich brand story — print delivers.

Ready to print your own high-quality catalog?
Let’s make something worth flipping through.


Contact us today to request a quote on your next project!

Having never printed anything before, I didn’t know what to expect, but Executive Printing is just THE BEST! Abby’s attention to detail was fabulous, and she was encouraging and guided me to create a great-looking church picture directory. In addition, all of my phone and email interactions with the administrator, Anya, were professional and pleasant. The quality of materials made a beautiful booklet, and they were printed quickly. Deb Bendit