In a world full of scrolling, swiping, and skipping, a well-designed flyer still has the power to stop people in their tracks. Whether you’re promoting a sale, announcing an event, or introducing a new product, your flyer has one job: get noticed. Here’s how to design a flyer that grabs attention and delivers results.
1. Start with a Clear Goal
Before diving into the design, ask yourself: What do I want this flyer to accomplish?
Are you trying to drive traffic to your store? Promote a limited-time sale? Gather RSVP responses?
Knowing your goal helps shape everything from the layout to the call to action.
2. Craft a Bold Headline
Your headline is your hook — make it count. Use bold typography, energetic language, and a message that speaks directly to your audience’s needs or interests.
Examples:
“Huge Fourth of July Sale – This Weekend Only!”
“Get Fit for Fall – Join Now & Save 50%!”
3. Use Eye-Catching Visuals
Photos, graphics, and colors should pop off the page. Use high-resolution images that match your brand and the message you’re trying to convey. Bright, contrasting colors help your flyer stand out, especially when displayed on a bulletin board or in a stack of mail.
Adapt your flyer design to reflect the time of year. Use seasonal colors, symbols (like snowflakes in winter or sunshine in summer), and relevant language to make your flyer feel timely and relatable.
4. Keep the Message Simple
When it comes to designing a flyer, less is more. Focus on the most important details:
- What: Name of event or offer
- When: Date and time
- Where: Location or website
- Why: What’s in it for them (discount, fun, benefit)
5. Include a Strong Call to Action
What should the reader do next?
Examples:
👉 “Visit us today!”
👉 “Scan to RSVP”
👉 “Bring this flyer for 10% off!”
Make it clear, specific, and time-sensitive when possible. Flyers don’t have to be static. Add QR codes that link to your website, video, or a special offer. Include a survey or interactive contest to boost engagement and track results.
6. Design with Printing in Mind
Think about how your flyer will be printed. Choose a size that suits your purpose — like 5.5″x8.5″ for handouts or 8.5″x11″ for posters. We recommend using coated paper for a glossy, professional look or uncoated for a soft, writable finish.
At Executive Printing, we can also help you enhance your flyer with:
- UV coating for shine and durability
- Perforation for tear-off coupons
- Mailing services to get it into the right hands
7. Download our templates
The choice of fold depends on factors such as the amount of content, the desired presentation style, and the overall design of the brochure. Different folds impact how information flows and the placement of images and text. It’s important to design with the fold structure in mind to maintain a logical and visually appealing layout. Download our easy-to-use templates to help with the design process and to accurately place your text and images.
Need Help Designing Your Next Flyer?
Our team is here to bring your message to life. Whether you need a bold promotion or an elegant event announcement, we’ll make sure your flyer stands out — from concept to print.
Contact us today — let’s create something that sticks.