Team Member Spotlight: Abby Lauris, prepress artist
As a long-time employee at Executive Printing, working here for 17 years, Abby loves that her job is never boring. There is always something different to work on every single day, keeping her engaged and passionate about her work.
Her most challenging project each year is putting together and printing local sports programs in just a few weeks. These programs include football, basketball, field hockey, volleyball, cross country, soccer, baseball, and the Manheim Central Barons marching band invitational program.
Much time and attention to detail go into each program. With all the details coming in at the last minute, they need to be organized and laid out within a week. Abby meticulously tracks ads, sports schedules, and athlete rosters. She also collects photos and designs the photo pages, ensuring every program is perfect.
Next the design files go to the digital press and are printed, folded, cut, boxed, and shipped to the schools to be handed out and distributed at school events.
Outside of work, Abby loves going on cruises. Recently, in February 2024, her family went on Royal Caribbean out of New Jersey, traveling to Florida and the Bahamas. This was their 10th cruise since they started cruising on their honeymoon in 2006.
Abby also enjoys attending her two children’s events, as they are involved in soccer and basketball. She has coached her daughter’s soccer team for three seasons. Additionally, her family has been involved in a church Awana program since her children were little, and she actively participates in those events.
More Details about Sports Programs
These tangible mementos offer more than just a rundown of the day’s events—they encapsulate memories, foster connections, and serve as cherished keepsakes. Here’s why printed sports program handouts continue to hold a special place in the hearts of sports fans.
A Tangible Connection to the Event
Printed booklets provide a physical connection to the event that digital alternatives simply cannot match. The texture of the paper, the vibrant colors, and the distinct scent of fresh ink all contribute to a multisensory experience. This tangible quality helps solidify memories of the game, making the experience more vivid and lasting.
A Personal Souvenir
For many fans, attending a live sports event is a significant occasion, and having a physical memento to remember it by is important. These handouts often feature team rosters, player statistics, senior highlights, and unique content that becomes a snapshot of sports history.
Enhancing the Fan Experience
A well-designed sports branded booklet can enhance the fan experience by providing detailed information about the teams, players, and the event schedule. Engaging content such as player interviews, behind-the-scenes stories, and historical trivia can enrich the viewer’s understanding and appreciation of the game. This added context transforms the program from a simple guide into an integral part of the sporting experience.
Promoting Community and Tradition
Printed sports programs are often steeped in tradition, carrying a sense of nostalgia for long-time fans. They serve as a bridge between past and present, reminding older generations of games gone by while introducing younger fans to the history and culture of the sport. This continuity helps build a sense of community and shared identity among fans.
Unique Marketing Opportunities
For teams and sponsors, printed programs offer unique marketing opportunities. They provide a platform to showcase advertisements, promote upcoming events, and engage directly with a captive audience. High-quality graphics and compelling content can make a lasting impression, driving brand awareness and loyalty among fans.
Eco-Friendly Printing
In an age of increasing environmental awareness, many sports organizations are turning to eco-friendly printing options. Using recycled paper, vegetable-based inks, and sustainable printing practices can help reduce the environmental impact of producing these handouts. This commitment to sustainability can also enhance the organization’s image and appeal to environmentally conscious fans.
Contact us for more information about a printed program for your school.